The YMCA

 

Sometimes, even thinking about going to the gym is intimidating. It's even harder if you feel like everybody at the gym is judging you because you're new to this fitness thing.

So the YMCA's Welcome Change campaign speaks directly to beginners (and returners), celebrating each baby step away from the couch. Everyone's welcome at the Y. Even if it's been a long time.

 
 
 
 

Digital Banners

These banner ads are actually animated gifs. (But I'll spare you the headache of watching all four of them rotate at once.)

 
Images.003.jpeg
Images.002.jpeg
Images.004.jpeg
Images.001.jpeg

Radio

These spots ran during back-to-school season, targeting moms who could use a little more time to themselves and fitness enthusiasts who don't currently go to the gym.