Each girl brings something different to the game. So this campaign rolled out Slugger's 2018 lineup of bats with a rallying cry to celebrate each individual player—and the bat designed to help her swing better, hit farther, play harder.
She swings Slugger, and she does it like no one else can.
Spots appeared on ESPN during the USA Softball All-American Games, as well as on digital and social channels.
The campaign featured two members of the USA Softball Team, whose fans responded by liking, commenting, and sharing Louisville Slugger's social content.